Boots Petal Party
Our location was London
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Our audience are consumers, media, influencers
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The event was a live event and PR campaign
A dynamic live event activation to both educate and entertain
The Challenge
Our mission was to make some noise so that those afflicted by hay fever need no longer suffer in silence.
Solution
To build awareness amongst the public and inspire media editorial and social conversation, we transformed a high footfall Soho location into a vibrant party space. The climax of our ‘Petal Party’ saw 3 million multi-coloured biodegradable petals released into the air; additional Instagrammable moments were peppered across the space to further drive social engagement. We secured the help of TV personality and DJ Lauren Pope to elevate the atmosphere further and to drive added awareness among her own 1.1 million followers.
1500members of the public, bloggers and media attended in-person
9million engagements on Twitter
251kviews of Boots Facebook teaser video
300kviews of Boots first ever live stream
