Canon IBC

Our location is IBC, Amsterdam
Our audience are broadcasters, content creators/providers, trade press
The event was an in-person exhibition

Driving audience engagement and lead generation

The Challenge

Deliver an innovative and impactful showcase for Canon’s video and broadcast equipment to ensure the brand stood apart from other exhibitors.

Solution

Making optimum use of the double decker exhibition stand, we created multiple shooting, subject-themed sets, from TV sitcoms to movies, to facilitate complex, real-life demonstrations of Canon’s latest range. A screening room with a home cinema type set-up was also implemented. To aid flow and define the various product display zones, we created a clear and simple layout; bold red signage added colour and personality. With views across the entire hall, the top-deck was transformed into a VIP hospitality zone, complete with heritage display cases.

Results

The ability to place products in context was particularly well received; Canon’s sales personnel were empowered to communicate brand messages and key selling points clearly and effectively.